Firebomber Publications Blog

Wildfire News Of The Day (the Firebomber Publications blog) provides comprehensive international wildfire news. Subscribers include over 10,000 personnel from fire agencies, contractors, and government entities on five continents. "BEST NEWSLETTER I HAVE EVER SEEN IN MY 32 YEARS IN THE FIRE SERVICE" - San Diego Fire Department Chief Brian Fennessy.

Monday, December 10, 2018

Smokey Bear's world is on fire. But the old mascot won't die.


As the Smokey the Bear campaign - run by the U.S. Forest Service, the National Association of State Foresters, and the non-profit advertiser the Ad Council - approaches its 75th birthday, things have changed a bit on the wildfire front.

Smokey Bear's world is on fire. But the old mascot won't die.

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