‘Disaster amnesia’: The Los Angeles wildfires revealed a deeper, more vicious cycle that has plagued California for decades

Fortune Magazine explored the phenomenon known as Disaster Amnesia as it relates to wildfires, with the director and chair of the University of Southern California Lusk Center for Real Estate discussing how the term refers to people and societies forgetting or even minimizing the risk and impact of natural disasters over time, to the point that they are less prepared when it happens again.

‘Disaster amnesia’: The Los Angeles wildfires revealed a deeper, more vicious cycle that has plagued California for decades

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